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Location a place for loyalty retention: Placecast exec
NEW YORK – Location is a crucial part of accurately targeting a mobile consumer and it can also be used to push out mobile rewards. During the “Mobile traffic jam: poking through the local services...
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Maximize reach with mobile Web sites
By Rachel Pasqua and Noah Elkin In the newly published book, Mobile Marketing: An Hour a Day, Rachel Pasqua, vice president of mobile at iCrossing, and Noah Elkin, principal analyst at eMarketer,...
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Consumers are driving need for contextual mobile experiences: Token exec
NEW YORK – A Token executive at the MMA 2013 Forum last week said that as consumers become more bombarded by messages, brands that are looking to create a seamless path to purchase have four new...
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